Hi, I'm Pamela, a designer who genuinely loves the process of figuring out how people think, what they need, and how design can meet them there. I work across UI/UX, visual communication, and brand identity, but no matter the project, my starting point is always the same: understanding the people I'm designing for. Because to me, a beautiful design that doesn't actually work for its audience isn't really good design at all.
Top Skills
With years of experience in specialized fields, I am committed to delivering exceptional results and providing the best solutions to my clients always considering their user needs and business goals.
UX Design
I trust in research. Before I sketch anything, I want to understand the competitive landscape, talk to real users, and find the patterns in the data. That's what feeds into the user flows, empathy maps, sitemaps, information architectures, and wireframes I build, each one grounded in something real. I prototype to put ideas in front of people and let usability testing do its job. UX laws, heuristics, and Design Thinking are tools I rely on to guide my design process. And when it's time to hand off, I create detailed developer documentation that leaves no room for guesswork.
UI Design
I specialize in creating robust design systems, built as living ecosystems for designers and developers to build on. I conduct website and app audits to pinpoint areas for improvement and to develop or strengthen a design system, ensuring digital products remain scalable and consistent over time. I also craft thoughtful layouts grounded in the UX process, where every visual decision has a reason behind it. Interaction design is embedded in everything I do, every component I design accounts for its possible states, how it will look, and how users will actually interact with it. On the tools side, I have advanced Figma skills, working with Variants, Auto Layout, and Tokens, along with a solid understanding of accessibility and usability standards.
Branding
I craft brand identities that go beyond how a brand looks, I build the full story of how it speaks, behaves, and connects with its audience. Every identity I create is rooted in a deep understanding of what the brand stands for, who it's speaking to, and what it needs to communicate.
From there, I develop a complete brand language: the visual system, the tone, the personality, and the rules that keep everything consistent across every touchpoint. The result isn't just a logo, it's a living identity that works cohesively whether it shows up on a screen, a package, or a conversation.
Project Management & Collaboration
I have experience with Agile methodologies, including Scrum and Kanban. I am skilled delivering presentations to stakeholders, effectively communicating design vision and progress. Additionally, I have led designers through branding and UI design processes.
Seamless Digital Experiences
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Mobile apps
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Responsive Websites
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Web apps
I have expertise in creating intuitive and engaging digital solutions that adapt flawlessly across all devices. From mobile applications to responsive websites and complex web applications, I prioritize user needs and strive for consistent, enjoyable experiences regardless of screen size or platform.