CrossFit
Mobile App
CrossFit is a training methodology based on constantly varied functional movements that combine elements of weightlifting, gymnastics, and cardio.The CrossFit Games app is the official mobile app for athletes and fans of the Sport of Fitness. It enables users to customize their experience during the Open and stay updated with the latest news about CrossFit.
CROSSFIT
2023 TEAM PROJECT
CROSSFIT
2023 TEAM PROJECT
// USER INTERVIEW & TESTING
// WIREFRAMING
// UI DESIGN
//PROTOTYPING
// DEV DOCUMENTATION
Although the app major content was about the CrossFit Games, this app had features such as news & announcements section and a very hidden section to view benchmarks (personal scores). This sport brand struggled during low seasons as the users barely interacted with the app. So the research was divided in two phases:
Phase 1 to improve the app experience by leveraging current features and updating its architecture. Phase 2 to add new features that could offer value to the users and make they use the app in a daily basis.
User Research
Hypothesis
Users will find value in having progress features in the app, which will encourage them to engage with it more frequently.
Users
The Product Manager reached out to Affiliate members for research purposes. The participants were primarily from the U.S and ranged in age from 20 to 60 years.
Process
I designed features like leaderboards, score history, and a workout calendar, inspired by competitor apps. Also created a Figjam activity to gather insights on user perceptions of progress and to determine the potential value of adding progress features.
Results
90% of users tracked their progress with other apps, focusing on consistency, personal scores, and comparisons with similar athletes. The top requested feature was a monthly calendar for tracking work and rest days, along with benchmark score history.
The Priorities
Progress Page
Progress items that were previously only editable through the website and visible through the app profile page were transferred to their own main tab. A new user interface for these benchmarks was designed, incorporating benchmark descriptions and percentiles. This result in an entirely new flow to be tested.
Percentiles
Users enjoy comparing their progress with themselves and others, which is why percentiles were included on the page. These comparisons can be toggled between men and women allowing users to choose their preferred option.
Search for athletes
This feature was previously accessible via a search icon in the navigation of all pages. So it was relocated to a new page called Athletes, and the search function was removed from other pages to prevent user confusion regarding searching for athletes on unrelated pages.
User Testing
Iteration & Testing
Collaborated with the head designer to create layouts for the experiences, incorporating minor feedback from the product owner and lead engineering to finalize several prototypes and make sure to create a feasible product.
Developed a testing script for the user testings and defined the following objectives: Do users understand percentiles and their function? Are percentiles rank relevant? Is the benchmark flow intuitive?
Key Results & Final Changes
Benchmark recording is useful for users. The flow appears to be user-friendly and ranking was well received. The concept of benchmarks and the working of percentiles can be challenging to understand for beginner athletes.
A "Learn more" modal was added to explain what a benchmark is and how it measures progress. Additionally, a description of how percentiles function was included to ensure that both new and experienced users can understood the page.
Phase 2
User Interview
We set out to determine what would be valuable to users by conducting interviews primarily with Affiliate members to gather insights. Our objectives included:
1. Identifying the most commonly used apps among affiliate members.
2. Understanding members' perceptions of these apps.
3. Discovering users' needs and desires for a CrossFit app.
Key research questions included:
1. Which app does your affiliate utilize?
2. What do you appreciate most about this app?
3. How would you enhance this app?
Following the interviews, I categorized users based on their fitness levels (or duration of CrossFit training), identified the apps they used, and compiled key issues and advantages of these apps. I then created empathy maps and archetypes, along with individual maps for each app, which helped me identify similarities, insights, and opportunities to inform our next steps. Ultimately, I developed user personas that will guide future design efforts and created an Insight Priorization Map to identify the features that would be designed and tested next.
New Features
According to interview results, users will appreciate the workout of the day feature in the app, allowing them to log scores and engage with the CrossFit community.
The CrossFit app is now an essential tool for all CrossFit enthusiasts who want to check their rank on the global percentiles leaderboard, track their benchmarks, view daily workouts, and engage with the community.